via Savona 97
20144 Milano Italy


Altre Cose


con A. Jacober, U. La Pietra


This shop puts on display not only the merchandise but also the shopper. The artistic clothes (by Cose) come down from the ceiling encapsulated in transparent tubes, while well-shaped creatures come upstairs from the Bang-Bang nightclub below encapsulated in a see-through lift. The interior design and furniture is not conceived not to mix up with fashion but to suit any future development of fashion. The whole shop is a programmed setting where optical effects, sound and electronic movements turn function into entertainment and make the visitor have an active role in the play.